Sellers

Why Cy Rinck?

All Realtors are not created equal; just as no two homes are exactly alike. It takes more to market your home than merely hanging up a sign, printing a flyer and typing  your homes attributes into the Multiple Listing Service.  Presenting your home to the market can be exciting and stressful at the same time. Cy will passionately manage the process and assume the task at hand, so the sale will progress in a smooth and timely manner.  Cy offers a unique approach, as a five time Emmy Award winning director, every aspect in the marketing of your home will be scrutinized carefully.  Cy’s attention to detail and passion for perfection will showcase your home in it’s best possible light.  Cy understands your home is special and marketing your home is not a cookie cutter process.  Research, knoweldge and experience.

Selling The Mid-Peninsula

The Mid-Peninsula has a very diverse population with people from around the world relocating to The San Francisco Bay Area and Mid-Peninsula to be a part of the global industries that are based here.

When marketing your property it is important to not only think of the local market but the national and international markets as well.  A solid Internet stragety is a must along with social outlets such as Facebook, LinkedIn and Twitter.  These types of social media expose your property to a new type of home buyer.  Usually younger, educated and with the resources to purchase in this highly priced area.

Marketing Your Home

Typically, the greatest interest in a property happens within the first week or two your home is on the market.  By employing a consistent, unique and customized marketing campaign I will skillfully market your home to gain the greatest impact and reach to potential buyers.  Over 80% of people go online to search for a home before they ever see it in person.  Professional photography is a must, since they are embeded in almost every media used to market your home.   My theory is great photography motivates interest and creates action from a potential buyer.

Bay Area properties occupy a different place in the world, and can attract interest beyond a sellers local market.  Their interest extends well past the immediate locale to an audience likely found on another continent as in the same city.  Sotheby’s International Realty offers my clients the world global reach of interconnected global network offices, innovative marketing tools and for certain properties exposure at Sotheby’s Auction Houses.

Staging – Putting Your Best Foot Forward

You only have one chance to make a great first impression. Professional staging is an integral part of my marketing process.  A potential buyer makes the decision as to whether they like the home within the first few moments they enter the front door. All their senses are alive – sight, smell, sound.  When buyers look at a home they want to visualize themselves living in your home.  They want the home move-in ready (in most cases) and basically just want to move in and arrange their furniture.  Staging a home in today’s market is much like the model home of years past.