Is staging my home important?

You don’t get a second chance to make a first impression. The presentation of your home is the most critical element in your sales process to achieve top dollar for your home. In our competitive and fast paced real estate market those homes that create a sense of warmth, well-being and positive energy, tend to achieve the highest market prices. People like to be able to envision themselves living in this new home. Thus a professionally decorated, de-cluttered and neutralized space is key. This is why staging is so important to a home.

I feel staging is key to his comprehensive marketing plan for your home. Home staging can be done at several different levels from just rearranging existing furnishings, taking items out and minimizing the décor or completely creating a new look for your home. My resources include many of the top interior designers and stagers in the San Francisco Bay Area. The right “décor” can make the home flow better and highlight architectural details.

The key to successful staging is that it goes hand-in-hand with the marketing plan and is a collaborative effort between Myself, the home owner and the stagers. Once the home is staged, be it a model home that is empty and being marketed for the first time or a family home that has been lovingly lived in, professional photography is key to the presentation and marketing of the property. This is where my eye for detail and Emmy award winning TV production skills comes into play. Your property will be showcased in the best light be it day time or evening.