Rating: +0
The National Association of Realtors Research shows:
- Nine out of ten buyers search online for their new home
- In the key demographic of 25 to 54 almost 94% of buyers search online for a home
- Online home buyers' income is about 33% higher than traditional home buyers
- Most buyers begin their home search and find their home online than print ads and for sale signs combined
- Over 80% of home buyers find online shopping very useful
Additional research sources find (Harris Interactive):
- Over 60% of US home buyers find open houses online Vs. about 30% use print ads
- Online sources account as the primary method for over 40% of home buyers searching open houses
With a high concentration of the world's most influential technology, Internet and social media companies it is paramount that your home is marketed on these platforms. Online distribution is crucial to attract the most amount of buyer traffic through your home. Unlike local newspaper and regional magazines online marketing of your home offers global distribution. The Bay Area attracts home buyers from across the state, throughout the country and around the world.
The Internet showcases your home with richer detailed information than traditional marketing platforms. Online marketing offers potential buyers’ features such as high quality photography, detailed property information, ability to research community and school information, receive open house notices, schedule a private showing and utilize mortgage calculators - language-currency conversion.
Follow Me On: